Terms and Conditions

1.1 The Parties

These Terms constitute a legal agreement between:

"You" ("your", "User", "Subscriber", or "Customer") "“ the individual or business entity accessing or using BAIO; and

"AI by Inspire Ltd", a company registered in England and Wales, with registered office at Water Ln, Grove Way, Wilmslow, Cheshire SK9 5AG, United Kingdom ("AI by Inspire", "BAIO", "we", "us", or "our").

For customers located in the United Arab Emirates or certain Middle Eastern and North African countries, services may be provided by a regional AI by Inspire entity. References to "AI by Inspire", "BAIO", "we", "us", or "our" include any such entities as applicable.

1.2 What is BAIO?

BAIO (pronounced "Bay-Oh") stands for "Be All In One" "“ a complete business automation platform providing customer relationship management, marketing automation, website building, AI-powered features, and related services.

1.3 Acceptance of Terms

By doing any of the following, you acknowledge that you have read, understood, and agree to be bound by these Terms:

• Creating a BAIO account
• Clicking "I Accept", "I Agree", "Start Free Trial", or similar buttons
• Accessing or using any BAIO services
• Paying for any BAIO subscription or service

If you are accepting these Terms on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that entity.

1.4 Eligibility

To use BAIO, you must:

• Be at least 18 years of age (or the age of legal majority in your jurisdiction)
• Have the legal capacity to enter into a binding contract
• Not be prohibited from using the services under applicable law
• Operate a legitimate business or be establishing one

1.5 Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting updated Terms on our website, sending an email to your account address, or displaying a notice within BAIO. Your continued use after such changes constitutes acceptance.

In these Terms, the following definitions apply:

3.1 Account Creation

To use BAIO, you must create an Account by providing accurate, complete, and current information. You agree to update your information promptly if it changes.

3.2 Account Security

You are responsible for:

• Maintaining the confidentiality of your password and Account credentials
• All activities that occur under your Account
• Notifying us immediately at [email protected] if you suspect unauthorised access

3.3 Restrictions

You may not:

• Share your Account credentials with any third party
• Create an Account using false or misleading information
• Create multiple Accounts to circumvent restrictions or abuse promotions
• Transfer or sell your Account to another party

3.4 Prohibition on Unauthorised Agency Accounts

Unless you are subscribed to the Agency plan with appropriate permissions, you may not use your Account to host, manage, or provide services for third-party businesses. If we determine you are operating an agency account without authorisation, we may require you to upgrade, apply additional fees, or terminate your Account.

4.1 Description of Services

BAIO is a business automation platform that includes:

• Customer Relationship Management (CRM)
• Email and SMS marketing
• Website and funnel builder
• Scheduling and calendar management
• Social media management
• Reputation management
• Workflow automation
• AI-powered features (website builder, content generation, chatbots, voice AI)
• Analytics and reporting
• Integrations with third-party services

The specific features available to you depend on your Subscription plan.

4.2 Platform Infrastructure

We are transparent that BAIO is built on GoHighLevel's white-label SaaS infrastructure, enhanced with our own customisations, branding, support, and additional features. This infrastructure approach allows us to provide enterprise-grade reliability and continuous updates.

4.3 Modifications to Services

We may modify, update, or discontinue any aspect of BAIO at any time. We will endeavour to provide reasonable notice of material changes that negatively affect your use of the Services.

5.1 Subscription Plans

BAIO offers the following subscription plans:

Current pricing and features are available at baio.agency. Prices are in British Pounds Sterling (GBP) and exclude applicable taxes.

5.2 Billing

By subscribing to BAIO, you authorise us to charge your designated payment method for recurring subscription fees at the start of each billing period, usage-based charges, and any other applicable fees. Payments are processed through Stripe.

5.3 Automatic Renewal

5.4 Price Changes

We may change our prices at any time. For existing Subscribers, we will provide at least 30 days' notice before price changes take effect. Price changes will apply from your next billing period after the notice period.

5.5 Taxes

Fees are exclusive of all taxes, levies, and duties. You are responsible for paying all applicable taxes, including VAT, GST, sales tax, or equivalent taxes in your jurisdiction.

6.1 Trial Period

We offer a 14-day free trial for new users with access to Pro plan features. No payment is required to start, and you may cancel at any time without charge during the trial.

6.2 Automatic Conversion

To avoid charges, you must cancel at least 24 hours before your trial period ends by using the cancellation feature in your Account dashboard or emailing [email protected].

6.3 Trial Limitations

We reserve the right to limit trial availability, modify trial terms or duration, restrict trial features, and limit trials to one per person or business.

7.1 How to Cancel

You may cancel your Subscription at any time by:

• Using the cancellation feature in your Account dashboard (Settings > Subscription > Cancel)
• Emailing [email protected] with the subject "Cancellation Request"

7.2 Cancellation Notice

You must provide at least 24 hours' notice before your next billing date. If you cancel with less than 24 hours' notice, your payment method may still be charged for the upcoming period.

7.3 Effect of Cancellation

Upon cancellation:

• Your Subscription will remain active until the end of your current paid period
• You will not be charged for subsequent periods
• No prorated refunds will be provided for unused time
• Your access to paid features will end when your current period expires
• Your data will be retained for 30 days, after which it may be permanently deleted

7.4 Refund Policy

General Policy: Due to the digital nature of our Services, we generally do not provide refunds for subscription fees already paid.

Exceptions: We may, at our sole discretion, provide refunds in cases of technical issues that prevented you from using the Services for an extended period, duplicate charges or billing errors, or other exceptional circumstances.

To request a refund, contact [email protected] within 14 days of the charge.

8.1 Permitted Use

You may use BAIO only for lawful business purposes in accordance with these Terms. You are granted a limited, non-exclusive, non-transferable, revocable licence to access and use BAIO for your internal business operations.

8.2 Prohibited Activities

You must not use BAIO to:

8.3 Restricted Industries

Without our prior written approval, you may not use BAIO for: adult content, gambling, cannabis/controlled substances, weapons, multi-level marketing, cryptocurrency, or political campaigns.

8.4 Consequences of Violation

If you violate this Acceptable Use Policy, we may issue a warning, suspend your access temporarily, terminate your Account permanently, report illegal activities to authorities, or seek legal remedies.

9.1 Your Responsibility

BAIO provides tools for sending emails, SMS messages, making phone calls, and other electronic communications. You are solely and exclusively responsible for ensuring your use of these tools complies with all applicable laws in your jurisdiction and the jurisdiction of your recipients.

9.2 General Requirements

When using BAIO's communication tools, you must:

• Obtain proper consent before sending marketing communications
• Provide clear identification of yourself or your business in all messages
• Include a valid physical address or link to your contact information
• Provide opt-out mechanisms in every marketing message
• Honour opt-out requests promptly (within 10 days maximum)
• Maintain accurate records of consent and opt-out requests
• Not send to purchased, rented, or scraped lists
• Screen against do-not-call registries where applicable

9.3 Jurisdiction-Specific Requirements

You must comply with laws in both your location and your recipients' locations, including:

• UK: PECR, UK GDPR, TPS/CTPS screening
• EU: GDPR, ePrivacy Directive
• USA: CAN-SPAM Act, TCPA, CCPA
• Canada: CASL, PIPEDA
• Australia: Spam Act 2003, Do Not Call Register Act
• UAE: Federal Decree-Law No. 34 of 2021, Consumer Protection Law

9.4 Automated and AI Calling

10.1 AI Features Overview

BAIO includes various AI-powered features, including AI Website Builder, AI Content Generation, Conversation AI (chatbots), Voice AI, AI scheduling, and AI-powered analytics.

10.2 Important Disclaimers

10.3 Your Responsibility

You are solely responsible for:

• Reviewing and editing all AI-generated content before use
• Ensuring AI outputs comply with applicable laws
• Verifying AI outputs do not infringe third-party rights
• Confirming AI content is accurate and appropriate for your audience
• Not representing AI-generated content as human-created when disclosure is required

10.4 Intellectual Property

Your Content: Content you create using AI tools that incorporates your substantial creative input belongs to you, subject to any rights of third parties and our licence rights in these Terms.

Our Technology: We retain all rights to the underlying AI technology, models, algorithms, and systems.

Training Data: Your Customer Data will not be used to train our AI models unless you explicitly opt in.

11.1 Compliance with Laws

You are solely responsible for complying with all applicable laws, regulations, and industry standards, ensuring your use of BAIO and your business practices are lawful, obtaining any necessary licences or authorisations, and filing and paying all applicable taxes.

11.2 Your Business

You acknowledge that you are operating a business or establishing one, you are responsible for all aspects of running your business, BAIO is a tool to assist your business (not a substitute for business judgment), and we do not provide leads, customers, or referrals to your business.

11.3 Professional Advice

BAIO and its support team do not provide legal advice, tax or accounting advice, financial or investment advice, or medical or health advice. You should consult qualified professionals for advice in these areas.

11.4 Your Customers

You are solely responsible for your relationships with your customers, the products and services you offer, customer support and satisfaction, honouring your commitments, and handling complaints and refunds.

12.1 Our Intellectual Property

BAIO and all associated intellectual property (including the BAIO name, logo, branding, software, source code, algorithms, website design, documentation, and templates) are owned by AI by Inspire or our licensors and are protected by intellectual property laws. All rights not expressly granted are reserved.

12.2 Limited Licence to You

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use BAIO for your internal business purposes and use our templates and pre-built content to create your own materials.

This licence does not include the right to modify, copy, or create derivative works of BAIO, reverse engineer or decompile BAIO, sell or redistribute BAIO, use BAIO to create a competing product, or remove any proprietary notices.

12.3 Your Content

You retain ownership of your original User Content. By uploading User Content to BAIO, you grant us a worldwide, royalty-free, non-exclusive licence to host, store, backup, display, and process your User Content to provide the Services.

12.4 Feedback

If you provide suggestions, ideas, or feedback about BAIO, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use, modify, and incorporate the Feedback into our products without any obligation to you.

13.1 Factors Affecting Results

Your results depend on many factors outside our control, including:

• Your business model and industry
• The quality of your products and services
• Your marketing strategy and execution
• Your skills, experience, and dedication
• Market conditions and competition
• Economic factors and your geographic location
• The amount of time and effort you invest

13.2 No Earnings Claims

WE DO NOT MAKE EARNINGS CLAIMS. We do not promise, guarantee, or warrant any specific income, revenue, or profit, any return on investment, that you will recoup your subscription costs, or that any particular level of success is typical or achievable.

Testimonials and case studies represent individual results and are not guarantees. Results shown are not typical.

13.3 What BAIO Is NOT

BAIO is NOT a "get rich quick" scheme, a business opportunity or franchise, a guaranteed system for success, a substitute for business skills and effort, or a source of leads, customers, or referrals.

13.4 Professional Advice

We strongly recommend that before making significant business decisions, you consult with a qualified accountant for tax and financial matters, a qualified lawyer for legal matters, and a qualified business advisor for strategic matters.

14.1 Service Availability Target

We strive to maintain high availability of BAIO and target 99.9% uptime for our core platform services, measured on a monthly basis. However, this is a target, not a guarantee, and we do not provide service level credits or refunds for downtime.

14.2 No Guarantee of Uninterrupted Service

14.3 Scheduled Maintenance

We perform regular maintenance to improve BAIO's performance, security, and features. We will endeavour to:

• Provide at least 24 hours' advance notice for planned maintenance expected to cause significant disruption
• Schedule major maintenance during low-usage periods where practicable
• Keep maintenance windows as short as reasonably possible

Scheduled maintenance is not considered downtime for any service level purposes.

14.4 Unscheduled Downtime

The Services may be temporarily unavailable due to:

• Emergency maintenance required for security or stability
• Technical failures or software bugs
• Hardware failures in our infrastructure or our providers' infrastructure
• Network or connectivity issues beyond our control
• Third-party service outages (including cloud providers, payment processors, email delivery services)
• Distributed denial of service (DDoS) attacks or other malicious activity
• Force majeure events (see Section 23.5)

14.5 Our Response to Outages

In the event of unscheduled downtime affecting core services, we will:

• Work diligently to restore service as quickly as reasonably practicable
• Post status updates at [status page URL if applicable] or via email for extended outages
• Conduct post-incident reviews for significant outages to prevent recurrence

14.6 Exclusions

The following are not considered service unavailability:

• Scheduled maintenance with advance notice
• Factors outside our reasonable control (see Force Majeure, Section 23.5)
• Issues caused by your equipment, software, or internet connection
• Issues caused by your misuse of the Services or violation of these Terms
• Outages of third-party services that integrate with BAIO
• Features marked as "beta", "experimental", or "preview"
• Suspension of your Account due to non-payment or Terms violations

14.7 No Liability for Downtime

14.8 Your Responsibility

You acknowledge that:

• No online service can guarantee 100% availability
• You should maintain backup procedures for critical business processes
• You should not rely solely on BAIO for time-critical operations without contingency plans
• You are responsible for exporting and backing up your important data regularly

14.9 Agency Plan "“ Enhanced Support

Agency plan subscribers receive priority support during outages, including faster response times, direct communication channels, and priority restoration where technically feasible. Contact your account manager for details.

15.1 "As Is" Basis

15.2 Disclaimer of Specific Warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• Merchantability: We do not warrant that BAIO is fit for sale or will meet commercial standards.
• Fitness for Purpose: We do not warrant that BAIO is suitable for your specific purposes.
• Non-Infringement: We do not warrant that BAIO does not infringe third-party rights.
• Accuracy: We do not warrant that information provided through BAIO is accurate, complete, or current.
• Reliability: We do not warrant that BAIO will be reliable, timely, or error-free.
• Availability: We do not warrant uninterrupted access to BAIO.
• Security: We do not warrant that BAIO is completely secure or free from vulnerabilities.
• Results: We do not warrant any specific results from using BAIO.

15.3 Consumer Rights

If you are a consumer in certain jurisdictions, you may have statutory rights that cannot be excluded. Nothing in these Terms is intended to exclude rights that cannot legally be excluded. See Section 24 for region-specific terms.

16.1 Third-Party Services

BAIO integrates with and relies upon various third-party services, including payment processing (Stripe), email delivery services, SMS providers, social media platforms (Meta, TikTok, LinkedIn), calendar services (Google Calendar, Outlook), cloud infrastructure providers, and analytics services.

16.2 Third-Party Terms

Your use of third-party services is subject to their respective terms of service and privacy policies. We are not responsible for third-party services and do not warrant their availability, functionality, or compliance with laws.

16.3 No Guarantee of Integration

We do not guarantee that integrations will always function correctly, third-party services will remain available, third parties will not change their services in ways that affect BAIO, or data transferred to third parties will be processed correctly.

16.4 Third-Party Liability

We are not liable for actions or omissions of third-party service providers, data loss or corruption caused by third-party services, fees charged by third-party services, changes to third-party services that affect BAIO functionality, or security breaches at third-party services.

17.1 Exclusion of Certain Damages

17.2 Cap on Liability

17.3 Basis of the Bargain

YOU ACKNOWLEDGE THAT THE LIMITATIONS IN THIS SECTION REFLECT A REASONABLE ALLOCATION OF RISK AND ARE A FUNDAMENTAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN US. BAIO WOULD NOT BE PROVIDED WITHOUT SUCH LIMITATIONS.

17.4 Exceptions

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded or limited by applicable law.

18.1 Your Indemnification Obligations

To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless AI by Inspire, its directors, officers, employees, agents, affiliates, and licensors from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from or related to:

• Your use or misuse of BAIO
• Your breach of these Terms
• Your violation of any law or third-party rights
• User Content you upload or transmit
• Your business activities, products, or services
• Your customers' claims against you
• Your negligence or wilful misconduct
• Any third-party claims arising from your use of BAIO

18.2 Indemnification Procedure

We will notify you promptly of any claim, provide reasonable cooperation in the defence, and allow you to control the defence and settlement (provided any settlement does not adversely affect us without our consent).

19.1 Informal Resolution

Before initiating any formal dispute resolution, you agree to contact us at [email protected] to attempt to resolve the dispute informally. We will attempt to resolve the dispute within 30 days.

19.2 Mediation

If informal resolution fails, the parties agree to attempt mediation before proceeding to arbitration or litigation. Mediation shall be conducted by a mutually agreed mediator or, failing agreement, a mediator appointed by the Centre for Effective Dispute Resolution (CEDR) or equivalent body.

19.3 Arbitration (United States Residents)

19.4 Time Limit

Any claim arising from these Terms or your use of BAIO must be brought within one (1) year after the cause of action arises, or such claim is permanently barred. This does not affect any statutory limitation periods that cannot be shortened by agreement.

20.1 Governing Law

These Terms and any dispute arising from them shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

20.2 Jurisdiction

Subject to Section 19 (Dispute Resolution) and Section 24 (Region-Specific Terms):

• United Kingdom and European Union: The courts of England and Wales shall have exclusive jurisdiction.
• United Arab Emirates: The courts of Dubai shall have jurisdiction.
• All Other Locations: The courts of England and Wales shall have non-exclusive jurisdiction.

21.1 Termination by You

You may terminate your Account at any time by following the cancellation procedure in Section 7.

21.2 Termination by Us

We may suspend or terminate your access to BAIO immediately, without prior notice, if you breach these Terms, violate the Acceptable Use Policy, fail to pay fees when due, we receive valid legal process requiring termination, we reasonably believe your actions may expose us to liability, you become subject to bankruptcy or insolvency proceedings, or we cease providing BAIO (with reasonable notice).

21.3 Effect of Termination

Upon termination: your right to access BAIO ceases immediately, you remain liable for all fees incurred before termination, we may delete your Customer Data after 30 days, and provisions that by their nature should survive will survive (including Sections 12-18, 20, and 23).

21.4 Data Export

Before termination, you should export any data you wish to retain. We provide data export tools, but we are not responsible for data you fail to export before termination.

22.1 Privacy Policy

Our Privacy Policy, available at baio.agency/privacy, describes how we collect, use, and protect your personal information. By using BAIO, you consent to our data practices as described in the Privacy Policy.

22.2 Data Protection

We process personal data in accordance with UK GDPR and Data Protection Act 2018, EU GDPR (where applicable), and other applicable data protection laws.

22.3 International Transfers

Customer Data may be transferred to and processed in countries outside your location, including the United Kingdom, European Union, and United States. We implement appropriate safeguards for such transfers, including Standard Contractual Clauses where required.

22.4 Your Data Protection Obligations

If you collect personal data using BAIO (e.g., from your customers), you are responsible for complying with applicable data protection laws, providing appropriate privacy notices, obtaining necessary consents, responding to data subject requests, and implementing appropriate security measures.

23.1 Entire Agreement

These Terms, together with the Privacy Policy and any other documents incorporated by reference, constitute the entire agreement between you and AI by Inspire regarding BAIO and supersede all prior agreements.

23.2 Severability

If any provision of these Terms is found invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it valid, or if modification is not possible, the provision shall be severed. The remaining provisions shall continue in full force and effect.

23.3 No Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorised representative.

23.4 Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without your consent, including in connection with a merger, acquisition, or sale of assets.

23.5 Force Majeure

We are not liable for any failure or delay in performance due to causes beyond our reasonable control, including natural disasters, war or terrorism, government actions, internet or telecommunications failures, power outages, pandemics, and third-party service failures.

23.6 Independent Contractors

The relationship between you and AI by Inspire is that of independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship.

23.7 Notices

Notices to us should be sent to [email protected] or AI by Inspire Ltd, Water Ln, Grove Way, Wilmslow, Cheshire SK9 5AG, United Kingdom. Notices to you will be sent to the email address associated with your Account.

23.8 Language

These Terms are written in English. If translated into another language, the English version prevails in case of conflict.